Choi, Y.,Yoon, S.,Kim, K.,Kim, Y., Text versus Picture in Advertising: Effects of Psychological Distance and Product Type, International Journal of Advertising, 2019. The project incorporated survey instrumentation to gather quantitative data on which to base conclusions. 6921 or email schedule@bryant.edu. Lee, S.,Choi, Y.,Yoon, S., Different Routes to Judgment Formation, Communicative Business, 2010. Discount Framing, Construal Levels, and Advertising Appeals, Journal of Promotion Management, 2019. h�bbd``b`�k���{H0��*@�+$v Previously he was an assistant professor at Cleveland State University, a visiting scholar at Grey Worldwide, Harvard, Sookmyung, Dongguk, and UNIST, and a consultant at U.S. and Korean firms and government agencies. , Korean Journal of Advertising, 2004. Oh, S.,Yoon, S.,Vargas, P., “In-Depth” Incidental Exposure: How Processing Difficulty and Processing Style Affect Evaluations of Transparent Overlay Images, European Journal of Marketing, 2019. Sukki Yoon is a Professor of Marketing at Bryant University. Han, N.,Baek, T.,Yoon, S.,Kim, Y., Is that Coffee Mug Smiling at Me? He studies consumer behavior. , Mass Communication & Society, 2011. Choi, Y.,Seo, Y.,Wagner, U.,Yoon, S., Matching Luxury Brand Appeals with Attitude Functions on Social Media across Cultures, Journal of Business Research, 2020. He has published articles in many international journals and has served on editorial boards. Select the day you would like to interview from the calendar. The Center works to develop and support sustainable partnerships with Bryant faculty, Student Affairs and Academic Affairs departments. Song, S.,Sheinin, S.,Yoon, S., When Women Are Dissatisfied: Gender Differences in Product Failure Attribution, Social Behavior and Personality, 2017. B.A. Choi, Y.,Lacey, H.,Yoon, S., Online Game Characters’ Influence on Brand Trust: Self-Disclosure, Group Membership, and Product Type, Journal of Business Research, 2013. Zollo, L.,Filieri, R.,Rialti, R.,Yoon, S., Unpacking the Relationship between Social Media Marketing and Brand Equity: The Mediating Role of Consumers' Benefits and Experience, Journal of Business Research, 2020. Zollo, L.,Yoon, S.,Rialti, R.,Ciappei, C., Ethical Consumption and Consumers’ Decision Making: The Role of Moral Intuition, Management Decision, 2018. Ed Kairiss is the Director of Faculty Development and Innovation. ekairiss@bryant.edu Faculty Suite F 401.232.6352 How Anthropomorphism Impacts the Effectiveness of Desirability versus Feasibility Appeals in Sustainability Advertising, Journal of Retailing and Consumer Services, 2019. �n�x�ޭu��C��6�HC,1�����W� �d�� Bryant’s innovative graduate degrees in business, such as the nationally recognized MBA and MPAc programs as well as the Graduate Certificate in Business Analytics, are designed for students who want to be in demand and prepared for success. Staff and Faculty The Hassenfeld Institute for Public Leadership draws on the renowned expertise of Bryant University faculty as well as outside experts who serve as speakers, panelists and presenters. From 1974-1986, a Bryant "Candy Store" was located on the main level of the Unistructure in the space across from the Admission Atrium now occupied by an expanded Faculty Suite A. First-Year Student Interviews. The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention, Psychology & Marketing, 2013. Sukki Yoon is a Professor of Marketing at Bryant University. Please include all printing instructions in the body of the email along with date and time requested, departmental account number, faculty suite and c.c. Yoon, S.,Kim, K.,Beltis, A.,Logan, J.,Subramanian, G., Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance, Journal of Global Sport Management, 2020. Vargas, P. T.,Yoon, S., On the Psychology of Materialism: Wanting Things, Having Things, and Being Happy (Reprinted), New Therapist, 2007. Interviews: Offered Monday-Friday during the months of May through February. Collaborative engagement opportunities Shared contacts: Engage in conversation about your corporate & non-profit employer partners, and we will reciprocate. Kim, S.,Yoon, S.,Baek, T.,Kim, Y.,Choi, Y., Temporal and Social Scarcities: Effects on Ad Evaluations, International Journal of Advertising. endstream endobj 2389 0 obj <. HR��H4��G�w� ڵ Outstanding International Business Research Award, 2019, Emerald Literati Network Award for Excellence, Highly Commended Paper, 2018, 2016 GMC Best Conference Paper Award, 2016, Emerald Literati Network Award for Excellence, 2016, Excellence in Research and Publication Award, 2015, Gallup Korea Research Award, Best Paper (1st Place) in research methods, 2011, Faculty Research Development Grant, $14,960,, 2006, KOBACO Research Grant with Han S., $33,119, 2006. She has written extensively on these topics, as well as on conflict of laws and employment law. Yoon, S.,Bang, H.,Choi, D.,Kim, K., Slow versus fast: how speed-induced construal affects perceptions of advertising messages, International Journal of Advertising, 2020. Students in FIN480 manage a $590,000 fixed income fund. The Office of Faculty Development and Innovation uses the teaching.bryant.edu site to communicate services available to faculty. Kim, Y.,Baek, T.,Yoon, S.,Oh, S.,Choi, Y., Assertive Environmental Advertising and Reactance: Differences between Koreans and Americans, Journal of Advertising, 2017. 2388 0 obj <> endobj Lee, Y.,Seo, J.,Yoon, S., Charity Advertising: Congruence between Political Orientation and Cause of Need, International Journal of Advertising. Han, S.,Yoon, S., The Impact of Korea-US Free Trade Agreement on the Korean Advertising Industry, Korea Broadcasting Advertising Corp , 2006. Yoon, S., Do Negative Consumption Experiences Hurt Manufacturers or Retailers? Choi, Y.,Seo, Y.,Yoon, S., E-WOM Messaging on Social Media: Social Ties, Temporal Distance, and Message Concreteness, Internet Research, 2017. In addition to candy bars, penny candy, and munchies, cigarettes could also be purchased here. Amica Center Job Search Guide (advice to jumpstart your search) ; Amica Center Presentations and Workshops Bryant Career Connection (BCC) (find internship and job opportunities) View Current Postings in BCC ; Interstride (Find International Internships/Jobs and research US Companies that sponsor visas) Sports Market Place Directory (find internships/jobs in sports industry) Seo, Y.,Li, X.,Choi, Y.,Yoon, S., Narrative Transportation and Paratextual Features of Social Media in Viral Advertising, Journal of Advertising, 2018. The University provides a Voice over Internet Protocol (VoIP) phone for each bedroom in the first-year halls and one in each suite … Campus Map. The site maintains a list of helpful resources related to … Katayoun Alidadi joined Bryant University in 2017 as an Assistant Professor of Legal Studies specializing in comparative law, human rights and the intersections of law and religion. Individuals who feel they have been discriminated against on the basis of any of these classes should contact the University’s Title IX Coordinators. your suite coordinator on the message - if applicable. The Department of English and Cultural Studies offers courses that allow exploration of the deeper meanings of these forms to cultivate the understanding and skills critical to success in a complex, multicultural world. Choi, Y.,Kim, H.,Yoon, S., Investigating Third-Person Effects in Advertising Message Endorsement: A Cross-Cultural Comparison between South Korean and U.S. Consumers, The Journal of Image and Cultural Contents, 2009. Bedroom and lounge area within the residence halls and recycling paper Oh, S., Advertising,. $ 590,000 fixed income fund: Environmental message Framing Effects, Journal of Retailing and Consumer services,.! Purchase Intention, Psychology & Marketing, 2013 at copyctr @ bryant.edu of Desirability Feasibility! 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