Now, the advent of AI in media and entertainment will transform how audiences experience movies, TV shows, videos, games, and sports. Experts in their fields, worth listening to, are the ones who write our articles. For instance, adult content cannot be shown on television, whereas streaming platforms such as Netflix allow adult content. Applications of Artificial Intelligence in Media and Entertainment: 10.4018/978-1-7998-3499-1.ch012: Emerging developments in AI will have a tremendous impact on the world of media and entertainment. All rights reserved. With dozens of companies … These Are The Business Benefits You're Missing On, India ~73,560 Stuck Homes Completed in 2020 Despite COVID-19, Max in MMR, The Reproducibility Challenge with Economic Data. Artificial Intelligence (AI) is not only gaining prominence in sectors like healthcare and education, but also impacting the media and entertainment industry. Soon, with artificial intelligence … Nowadays, it’s possible to upload a picture, and instead of typing, you will get similar images based on its visual look. In fact, the possibilities are immense. Hence, movie production is a complicated and time-consuming process. AI has been available to use by … Now there is an outstanding AI-based graphic design tool called Alibaba Luban, which can create visual designs hundreds of times faster than a human. IRIS. Is that what artificial intelligence in the entertainment industry looks like? He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. Online streaming platforms have countless movies, TV shows, and songs. Besides, AI tools can help film industry professionals understand at which point in time should the subtitles be displayed and for how long. AI-based software can also automatically sync and group recorded clips. Even a slight delay in displaying the subtitles can result in audio and subtitles being out-of-sync. As opposed to the conventional system, AI is more efficient and systemized. More is yet to unleash. In the entertainment industry, some platforms make the process of movie classification much faster. Here you’ll find how artificial intelligence software is transforming the entertainment industry and what to expect in the nearest future. Artificial intelligence helps companies in the media and entertainment industry in real-time content streaming. For example, China has censored scenes in ‘Bohemian Rhapsody,’ where Freddie Mercury’s homosexual lifestyle was portrayed. Being Able To Pivot Helped Manufacturing Survive. No alive person can beat it that’s for sure. AI models can be trained using each consumer’s content preferences and viewing patterns. ... the Entertainment industry is something … Production houses can use AI to deliver interesting content for marketing. Also, it will improve user experience in the gaming industry, introducing more and more innovations. With this technology, NPCs in the game can adapt to any player’s behavior even in vast open-world games. The Artificial Intelligence (AI) in Media and Entertainment market is partitioned into North America, Europe, Asia-Pacific, Southeast Asia, Middle East and Africa, South America. 5 Ways Employers Can Bulldoze Common Work-from-Home Challenges, True Influence Summit - Accelerating Revenue in Uncertain Times, How Wireless Technology is Changing the World, 4 Ways Blockchain is Reinventing ERP Systems, WhatsApp Still Needs to Prove it is Trustworthy, Everything You Need to Know About Being A Back-End Web Developer. AI can also use footage captured by drones to deliver broadcast that offers engaging content as well as deeper sports insights. Artificial intelligence has always been a part of pop culture due to numerous sci-fi movies like Avengers: Age of Ultron, The Terminator, and I, Robot. Artificial intelligence (AI) promises to transform the media and entertainment business – impacting everything from content creation to the consumer experience. The majority of cases of artificial intelligence applications in media and entertainment can be divided into four categories: AI in Entertainment will be used for such marketing aspects as design, film promotion and advertising. IBM has created a trailer to a horror film Morgan using artificial intelligence. For instance, AI systems can identify and analyze different objects in various scenes of a movie and details about its genre, cast, and crew to decide which category would be the most suitable. Visuals included in the live broadcast should help build an engaging narrative in a match. AI systems can be trained using large volumes of data such as images, videos, and text to identify and analyze objects, language, and design concepts. Artificial intelligence slowly and gradually is making its mark within various industries. Not that long ago, Netflix has announced its idea of an application-driven by artificial intelligence that will provide better video recommendations. The advent of AI in media and entertainment will give rise to the following applications: Movie production involves multiple procedures such as screenwriting, script-breakdown, location scouting, storyboarding, generating shot-lists, budgeting, scheduling, recording, and editing. AI-driven marketing platforms can deal with audience targeting, generate campaign strategies, and create effective customer solutions. These procedures are carried out by collaborating with many film industry professionals. To address this issue, AI can analyze internet connections of different viewers in various countries and compress videos without losing their quality to offer a buffering-free streaming experience. Abstract. Warner Bros is the first-ever studio to integrate artificial intelligence within their film management system. Real-Life Case Study: The Power of Scratch Cards, 5 Safe Platforms to Trade Your Cryptocurrency, Still Not Using A Payroll Software? Yes, chatbots can be useful not just in customer service but also in media and entertainment. We believe these are the real commentators of the future. Naveen completed his programming qualifications in various Indian institutes. Hence, AI has made video games more interesting and challenging. AI models can also identify changes in a gamer’s behavior in specific scenarios. The aspects mentioned above are not the only ones that are amended by AI. Also, some specific countries may have different regulations for their content. When it comes to revolutionary technologies that changed the online casino industry forever, it is noteworthy how Artificial Intelligence has played an important part. Which firms invest in artificial intelligence (AI) technologies, and how do these investments affect individual firms and industries? The advent of AI in media and entertainment will help automate certain production procedures. Artificial intelligence is increasingly serving as an engine that drives richer, more realistic experiences in media and entertainment — from video games to movies and more. We’ll begin with a synopsis of the sectors we covered: Entertainment and Media AI … There are so many materials online, so sometimes it’s even hard to find exactly what you need at the moment. It works perfectly well if you want to decide whether to finance a film project or not. There’s never been more choice in how we watch TV and films – but could we be on the cusp of an era involving true personalisation as artificial intelligence becomes more ingrained in the media and entertainment industry? With this technology, streaming services and broadcasters can moderate content on their platform and provide suitable ratings such as 7+, 13+, or 18+. For instance, Netflix is the most popular platform which is used by almost 100 million members worldwide. It’s worth to be mentioned that watching sports and films in a holographic view will be not just a dream soon. Organizations can integrate structured and … Also, in the case of big-budget films, subtitles have to be created in multiple languages for a global audience. Artificial Intelligence is a cardinal part of contemporary conflicts. It certainly is a step toward incorporating the … Today a personalized user experience is not something offbeat and outstanding. Artificial intelligence is transforming media, entertainment, and TV industry. Nowadays, the entertainment industry is changing drastically because of the advent of artificial intelligence. After the analysis, AI can generate accurate subtitles in multiple languages. Artificial intelligence comes for help to make the search results more accurate. Using this data, Watson created a trailer in just twenty-four hours. Picture it: Ian McKellan in a wizard hat surrounded by a green screen. Therefore, the utilization of AI in media and entertainment can help to deliver action-packed sports broadcasting. In this manner, artificial intelligence can help in supporting up-and-coming entertainers and content creators by delivering high-quality content and effective marketing tools. Artificial intelligence has already shown its potential in the music industry by creating beautiful compositions. We are all now on the edge of the technological revolution that turns our lives upside down. By leveraging AI, filmmakers can simplify the entire process and reduce the odds of making errors. BBN Times connects decision makers to you. US Economic Outlook: Will The Biden Stimulus Plan Work? Artificial Intelligence in Media & Entertainment Industry, Innovation and Customer Relationships: 4 Keys to Keeping Your Ratings High, Using Media to Humanise Your Organisation, 7 Lessons That Will Change Your Perspective on Leadership, Business Intelligence: How to Use it to Improve Your Digital Marketing Efforts, How To Ensure The Second-Hand Vehicle You Purchased Overseas Is Safe To Use, Fashion Upcylcing Starts To Lift-Off in 2021, Looking at Infrastructure Through an Environmental and Public Health Lens, Rethinking Consumption Could Actually Be Fashionable for Fashion, Reduce Your Carbon Footprint By Switching to Clean Energy, How to Cut Down Your Personal Fashion Carbon Footprint, India: COVID-19 and WFH Reverse Trend - Average Flat Size in Top 7 Cities Rises 10%. The human quest for advancement has reached new heights, artificial intelligence will play a pivotal role in re-defining the entertainment industry what we watch today, the experience will never be the same … Hence, movie production is a complicated and time-consuming process. Here's How to Choose, Steps to Build Your Social Media Strategy in 2021, Full Steam Ahead! Movie production involves multiple procedures such as screenwriting, script-breakdown, location scouting, storyboarding, generating shot-lists, budgeting, scheduling, recording, and editing. Hence, AI can help production companies in their marketing campaigns or create content independently. In this manner, the implementation of AI in media and entertainment can help in streamlining subtitles generation and synchronization. With AI, it’s possible to make all marketing processes a few times faster by utilizing predictive analytics. Creating and synchronizing subtitles with lip movements in videos and movies can be complex tasks. The TV offers precisely this kind of service. What Will It Take To Thrive? In many developing countries, internet speeds and bandwidth limits are comparatively lower than that of the US. Artificial intelligence has already shown its potential in the music industry by creating beautiful compositions. AI technology has already penetrated our daily lives. Streaming platforms have to optimize their search algorithms to help users find relevant content. Now, the advent of AI … Hence, the implementation of AI in media and entertainment can help automate classification and categorization of content. A chatbot can allow users to have a conversation with their favorite characters or celebrities. Media professionals have realized that AI will improve productivity by automating multiple repetitive tasks and offer a competitive advantage. In this article we break down applications of artificial intelligence in the entertainment and media industry market to provide business leaders with an understanding of current and emerging trends that may impact their sector. In this article I examine the global artificial intelligence industry and in this context consider the aspects of politics, data, economy, start-ups, financing, research and infrastructure. Smart algorithms will be able to come up with the best marketing and advertising solutions. Soon, the implementation of artificial intelligence will have no boundaries. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. And today AI technology companies not only offer outstanding solutions for the professional environment but are also actively altering the entertainment industry. AI will also help production houses make informed decisions about marketing and advertising by analyzing critical data. Also, the direct economic impact of the tourism industry, including accommodation, transportation, entertainment and attractions, amounted up to approximately 2.3 trillion U.S. dollars that year. There is another platform that is aimed at improving user interaction with digital content. Algorithms have analyzed 100 typical horror movies, audio, and visual elements to come up with the list of the most spectacular and catchy moments that have to appear in a trailer. Hence, sports broadcasters to carefully select which scenes and actions can be shown to deliver an interesting sports experience. Why the Cybersecurity Industry Should Be Concerned about Steganography? Artificial Intelligence (AI) spend in media and entertainment industry in United States has increased at 74.2% during 2018 to reach US$ 215.6 million. AI-based automation can help entertainers and content creators spend more time on their craft and deliver engaging content. Research suggests that consumers are demanding personalized content that can cater to their preferences. Nowadays, the entertainment industry is changing drastically because of the advent of artificial intelligence. Ever since IBM Watson used Artificial Intelligence (AI) to create a dramatic movie trailer for the film Morgan, the film-making industry hasn’t been the same. Artificial Intelligence today is gaining popularity in the Media & Entertainment landscape and has become an integral part of mission-critical applications while outperforming humans at many tasks. It makes our lives not just more comfortable, but it also more exciting and engaging. Just imagine that it can create 8000 banners per second. Besides, AI systems can also use natural language processing to detect offensive language in dialogues. In modern games, the involvement of AI has become even more crucial. So it took only one day to create a 6-minute trailer that usually requires weeks of human work. Artificial intelligence has already shown its potential in the music industry, Selecting entertaining shots and angles for sports activities during live broadcast, China has censored scenes in ‘Bohemian Rhapsody,’, IBM’s Watson had created a six-minute long trailer, 5 Things You Should Do After Adopting A Child. The study measures the … We provide a comprehensive picture of the use of … Before, people were selecting and classifying films manually, which took way too much time. AI is commonly used in games to control non-player characters (NPCs). The advent of AI in media and entertainment will help automate certain production proc… For example, in a football match, live footage developed by AI can capture adrenaline-fueled action as well as players’ and fans’ reactions after every goal. The platform helps match content to users’ preferences based on their previous choices. By collecting consumer data, AI models can offer personalized content suggestions that are tailored to every viewer. NPCs react to a player’s movement and actions. AI can be increasingly helpful in optimizing search algorithms for streaming platforms. So, it makes sense for such a growing industry to use technology as groundbreaking as Artificial Intelligence. Central Banks Attack Bitcoin: Are Cryptocurrencies Under Threat? The introduction of AI in media and entertainment will simplify various aspects of content creation. BBN Times provides its readers human expertise to find trusted answers by providing a platform and a voice to anyone willing to know more about the latest trends. The research team at the Allen Institute for Artificial Intelligence have trained an AI model using over 25,000 videos of Flintstones. But, what if artificial intelligence can be used in producing a movie? The Broken Promises of the Freedman's Savings Bank: 1865-1874, More on the Origins of "Pushing on a String", Interview with John Roemer on Inequality of Opportunity. The advent of AI in media and entertainment will help uncover innovative ways of creating and sharing content. Stay tuned, the revolution has begun. Artificial intelligence (AI) helps businesses in the music industry sort through data, gain insights from it and become more efficient. Hence, broadcasters and streaming services need to carefully moderate and select the content that will be displayed on their platform. Whereas, the world of art has also witnessed the creative mind of AI. AI in Entertainment can do this so much faster and more effectively. For example, in a first-person shooter, NPCs will shoot after seeing a player and retreat after being attacked. It is something that all users expect from any product they use. Also, it helps in customization, packaging, and transmission of content in real … Copyright © BBN TIMES. Every country and platform has certain regulations regarding which kind of content can be broadcasted. For this purpose, AI can analyze objects and data about a specific type of content to include it in a particular category. Over the forecast period (2019-2025), … Not just the film industry… AI can analyze a player’s actions to predict their future moves. AI systems can be trained to identify objects and actions in sports events. Selecting entertaining shots and angles for sports activities during live broadcast can be a highly complicated task. To create subtitles, AI systems can synthesize speech and analyze the vocabulary used in the dialogues with the help of neural networks. With further research and development, artificial intelligence may become advanced enough to independently develop feature films with a gripping plot, fascinating background score, and stunning cinematography. Artificial intelligence has found its way in different areas in the entertainment industry from offering customized recommendations on your Friday night movies (as in the case of Netflix) to … To be sure, AI will infiltrate the entertainment industry and rewrite the rules for fame, engagement, accomplishment, and most importantly, our way of thinking about success. We will now be exploring the creative future of AI … AI-based content curation, story building, this is just a glimpse of how Artificial Intelligence is being used in the entertainment industry. With the help of acquired data, AI can help design posters and videos to promote a movie. Recommendation engines have been used widely in the media industry to predict what kind of data or content consumers would be interested. We quickly and accurately deliver serious information around the world. Predicting a user’s potential choices and preferences is an integral part of their business model. This experience will strengthen the bond between fans and characters or movie stars and increase engagement. AI can perform sentiment recognition and image and object analysis in movies and TV shows to identify sensitive content. AI can generate automated subtitles with the help of natural language processing. Artificial intelligence helps companies in the media and entertainment industry in customization, packaging, and transmission of content in real-time. For instance, IBM’s Watson had created a six-minute long trailer for a horror movie called ‘Morgan.’ To generate this trailer, the AI system was trained using visuals and audio from 100 different horror movies. 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Artificial intelligence has made video games unpredictable, The entertainment industry needs AI otherwise it will vanish, Netflix and Amazon Prime are dominating the online media sector. AI can also be used to optimize video quality according to internet speed. To deliver personalized content, streaming services can recommend content that suits a consumer’s personal taste. Research suggests that media industry professionals believe that AI is the next industrial revolution. With artificial intelligence technology, we will get a more captivating and fascinating future in all spheres. AI can offer a platform that can automate tasks such as breaking down scripts, storyboarding, generating shot-lists, creating schedules, and managing movie budgets. AI has altered the way we use TV and media globally; and in the future, it'll go deeper in the production, the … Artificial intelligence is continuously evolving and sweeping the media and entertainment industry, working behind the scenes to increase efficiency and bring personalization to a whole new … … Alexandra Lebret, the managing director of the European Producers Club, indicated that whereas AI is not so good for creativity, it’s always useful for prediction. It’s worth noticing that the entertainment industry will feel all the power of chatbots driven by AI. These procedures are carried out by collaborating with many film industry professionals. AI technology has already penetrated our daily lives. ( 2019-2025 ), … artificial intelligence comes for help to deliver personalized content, streaming services can content... By collaborating with many film industry professionals understand at which point in time should the subtitles be displayed for. 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